Template Library

Use our playbooks.

Don't start from scratch. These SMS templates are written for UK/IE salons and checked for compliance. Turns appointment data into targeted SMS you can send fast. Not a booking system. Works with your booking software.

Nova uses these playbooks to prepare drafts with confidence-based action modes.

22 Templates

How to reduce no-shows in a salon

No-shows are usually a mix of forgetfulness, friction, and unclear expectations. Not “bad clients”.

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21 Templates

Late cancellation policy for salon

Late cancellation policy for salon teams with calm scripts you can copy and send. Includes reminders, easy reschedule texts, and consistent replies for on-the-day cancellations.

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21 Templates

Fill last minute cancellation appointment salon

Copy/paste texts to fill a last-minute cancellation slot without messaging everyone. Includes targeted flows, reply YES options, and a simple stop rule to keep it respectful.

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21 Templates

Salon quiet day marketing ideas

Copy/paste scripts to fill quiet days with small, targeted messages that feel helpful, not pushy. Includes reply flows and value-add options you can repeat midweek without admin overload.

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12 Templates

Salon slow season marketing ideas

Slow seasons are not always about doing more marketing. Often it is about saying the right thing to the right clients, at the right moment, without turning your salon into a discount machine. This pack gives you a simple plan for January and a summer slow period, plus calm scripts you can copy and send to small segments. The aim is to fill gaps, protect your diary, and keep your tone consistent when it is quiet.

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20 Templates

Salon staff idle

Quiet time happens. The problem is not the quiet moment. It’s what that quiet moment turns into. This pack gives you a simple way to use “salon staff idle” time well, without making it feel like busywork.

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17 Templates

Reactivate lapsed salon clients

Calm, copy/paste scripts to reactivate lapsed salon clients without sounding pushy. Includes simple win-back flows, booking options, and respectful stop rules.

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19 Templates

Salon appointment reminder message examples

A calm set of salon appointment reminder message examples you can copy and send, with simple timing options and low-friction reschedule scripts so reminders feel helpful, not pushy. Service-only, clear, and easy to act on, with one follow-up only when needed.

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21 Templates

Salon waiting list how to use

A waitlist should feel simple. It is just a short-notice list of people who actually want a message when something opens up. This pack gives you the scripts and the small rules that keep it fair, calm, and easy to run.

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23 Templates

Salon cancellation policy template UK

If you’ve ever had to swallow a late cancel, a no-show, or an awkward argument at the desk, this pack is for you. It gives you simple policy wording and calm scripts that make expectations clear without making you sound harsh.

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18 Templates

Salon rebooking rate

Rebooking is not about pestering people. It’s about making the next step easy while the appointment is still fresh. This pack gives you short, calm messages you can use after an appointment to help clients rebook without awkwardness.

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Live Preview

Hi {{FirstName}}, you’re booked with {{SalonName}} for {{Service}} on {{Day}} {{Date}} at {{Time}}. If you need to move it, just reply here and we’ll sort it.

Hi {{FirstName}}, thanks for booking with {{SalonName}}. You’re in for {{Service}} on {{Day}} {{Date}} at {{Time}}. If anything changes, please let us know as soon as you can so we can offer the slot on.

Hi {{FirstName}}, quick reminder from {{SalonName}}: {{Service}} on {{Day}} {{Date}} at {{Time}}. If you need to reschedule, reply 1 or 2: 1. {{Option1}} 2. {{Option2}}

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How to reduce no-shows in a salon