Salon slow season marketing ideas
Slow seasons are not always about doing more marketing. Often it is about saying the right thing to the right clients, at the right moment, without turning your salon into a discount machine. This pack gives you a simple plan for January and a summer slow period, plus calm scripts you can copy and send to small segments. The aim is to fill gaps, protect your diary, and keep your tone consistent when it is quiet. Turns appointment data into targeted SMS you can send fast. Not a booking system. Works with your booking software.
Hi {{FirstName}}, quick one from {{SalonName}}. We’ve a few openings next week for {{Service}}. If you want one, reply YES and tell me what day suits, or book here: {{Link}}
Hi {{FirstName}}, it’s {{SalonName}}. If you have a gift card to use, January is a good time to get booked in. Want me to send a couple of options for {{Service}}? Reply YES.
Hi {{FirstName}}, {{SalonName}} here. We’ve not seen you in a while and I just wanted to check in. If you want to come in for {{Service}} this month, reply YES and I’ll send a couple of times that suit.
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